As a founder I would focus my pitch on what problem I am solving by building my company, instead of on the technology
Attention all machine learning founders: Why do you need ML for your business?
Medha Agarwal

This is how you should approach your marketing/sales messaging to prospects too. If you’re not solving an actual problem they could care less about the tech. Depending on your customer persona, they may even be scared off when you say “we use AI” because their perception is that it’s too complicated for them to use.