John C. MeckeinMarket Research JournalThe Myth of 67% of the Buyer’s Journey is Complete Before Contacting SalesThe best solution is to talk to your prospects and customers yourself.4 min read·Sep 5, 2019----
John C. MeckeinUX CollectiveUsing qualitative interviews to refine personasBuyer and User Personas are a staple of contemporary SaaS product management and marketing. Personas are tools that simplify complexity…9 min read·Aug 28, 2019----
John C. MeckeWhy Can’t You Get Decision Makers to Talk to You?There’s a reason those VPs and C-Level executives won’t talk to you7 min read·Aug 15, 2019----
John C. MeckeinMarket Research JournalProduct Management Market ResearchMarket research is a core skill for product managers. Artifacts like product requirements, competitive landscapes, and positioning all…9 min read·Jul 30, 2019--2--2
John C. MeckeWin-Loss Analysis Interview Questions You Should Ask (And Why!)Win-Loss Interviews are a market research technique designed to learn market facts from customers and prospects. When you Google ‘…6 min read·Jul 26, 2019----
John C. MeckeWin-Loss Analysis Interview Questions You Should Ask (And Why!)The question set you use needs to be tailored to meet the research objectives of your project6 min read·Jul 26, 2019----
John C. MeckeinMarket Research JournalWhen Is the Best Time to Do Win-Loss Interviews?It’s harder than you think to recruit Win-Loss interviews. One technique dramatically increases your success rate.5 min read·Jul 25, 2019----
John C. MeckeinMarket Research Journal8 Things You NEVER Want to Do in a Win-Loss Interview8 things to avoid when doing Win-Loss Analsysis8 min read·Jul 23, 2019----
John C. MeckeinMarket Research Journal5 Reasons Internal Win-Loss Programs Fail at Many B2B Companies — The Win-Loss AgencyA lot of organizations perform their own Win-Loss programs. That’s great! Indeed, we frequently help companies stand up programs and…3 min read·Jul 12, 2019----
John C. MeckeinMarket Research Journal3 Critical Success Factors for a Win-Loss Project — The Win-Loss AgencyAfter all this time doing market interviews, similar issues keep bubbling up as we speak with Product folks. Of course, that’s why we…4 min read·Jul 11, 2019----