John C. MeckeinMarket Research JournalThe Myth of 67% of the Buyer’s Journey is Complete Before Contacting SalesThe best solution is to talk to your prospects and customers yourself.Sep 5, 2019Sep 5, 2019
John C. MeckeinUX CollectiveUsing qualitative interviews to refine personasBuyer and User Personas are a staple of contemporary SaaS product management and marketing. Personas are tools that simplify complexity…Aug 28, 2019Aug 28, 2019
John C. MeckeWhy Can’t You Get Decision Makers to Talk to You?There’s a reason those VPs and C-Level executives won’t talk to youAug 15, 2019Aug 15, 2019
John C. MeckeinMarket Research JournalProduct Management Market ResearchMarket research is a core skill for product managers. Artifacts like product requirements, competitive landscapes, and positioning all…Jul 30, 20192Jul 30, 20192
John C. MeckeWin-Loss Analysis Interview Questions You Should Ask (And Why!)Win-Loss Interviews are a market research technique designed to learn market facts from customers and prospects. When you Google ‘…Jul 26, 2019Jul 26, 2019
John C. MeckeWin-Loss Analysis Interview Questions You Should Ask (And Why!)The question set you use needs to be tailored to meet the research objectives of your projectJul 26, 2019Jul 26, 2019
John C. MeckeinMarket Research JournalWhen Is the Best Time to Do Win-Loss Interviews?It’s harder than you think to recruit Win-Loss interviews. One technique dramatically increases your success rate.Jul 25, 2019Jul 25, 2019
John C. MeckeinMarket Research Journal8 Things You NEVER Want to Do in a Win-Loss Interview8 things to avoid when doing Win-Loss AnalsysisJul 23, 2019Jul 23, 2019
John C. MeckeinMarket Research Journal5 Reasons Internal Win-Loss Programs Fail at Many B2B Companies — The Win-Loss AgencyA lot of organizations perform their own Win-Loss programs. That’s great! Indeed, we frequently help companies stand up programs and…Jul 12, 2019Jul 12, 2019
John C. MeckeinMarket Research Journal3 Critical Success Factors for a Win-Loss Project — The Win-Loss AgencyAfter all this time doing market interviews, similar issues keep bubbling up as we speak with Product folks. Of course, that’s why we…Jul 11, 2019Jul 11, 2019
