If you create value for 1 billion people you can create a $1 billion dollar business. Some things that create value for people:

  • Making more money.
  • Spending less money.
  • Having more “free” time.
  • Entertainment.
  • Pleasure.
  • Social validation.
  • Being connected to other people.
  • Staying healthy / Getting healthy.

What other “primal” ways of creating value for people, and businesses, can you think of?