James Cornford – Medium

James Cornford

he/him

James Cornford

The baby is coming, but so is the dad bod!

Today is our due date, the 40th week of pregnancy, and my wife and I feel ready and prepared (touch wood) for our new arrival. What I’m not…

Dec 22, 2021

The baby is coming, but so is the dad bod!

Dec 22, 2021

James Cornford

Likes— The Impact on Wellness and Content Quality.

Instagram, the home of food pictures, makeovers, dreamy adventures and pets. It’s a platform to share your story with the world, gain…

Aug 8, 2019

Likes— The Impact on Wellness and Content Quality.

Aug 8, 2019

James Cornford

Create For Your Consumers, Not Your Boss!

In the world of content strategy, we are strong advocates for a consumer focussed approach, in fact it’s pretty much the foundation of…

Jan 23, 2019

Create For Your Consumers, Not Your Boss!

Jan 23, 2019

James Cornford

The 3 Pillars to Modern Brand Perception

The days of cold product focused marketing are dead, this (I hope) should not be a new insight. A lot of markets have reached a level of…

Jan 18, 2019

Jan 18, 2019

James Cornford

Customers Are Reading Between the Lines

In 1996 Bill Gates coined the phrase “content is king.” He could foresee the true purpose of the Internet and the role that brands would…

Jan 16, 2019

Customers Are Reading Between the Lines

Jan 16, 2019

James Cornford

There is No Such Thing as “Traditional” Marketing

Our New Year’s resolution for 2018 is to stop defining marketing in terms of “traditional” and “digital.” Whether you’re a brand, an agency…

Feb 1, 2018

There is No Such Thing as “Traditional” Marketing

Feb 1, 2018

James Cornford

Cycling Gives Me Focus!

I am not a morning person, jumping out of bed full of vim and vigor is not something that happens to me at 6AM. I am like a slow moving…

Dec 15, 2017

Cycling Gives Me Focus!

Dec 15, 2017

James Cornford

The Long and Arduous Fight Against the Dad Bod!

The dad bod is real, it slowly starts to make its appearance in your 30’s and to be quite honest, it is a bugger to avoid. Some really…

Dec 1, 2017

The Long and Arduous Fight Against the Dad Bod!

Dec 1, 2017

James Cornford

Hair Today … Gone Tomorrow

For many men the wrong side of 30, hair has a mind of its own, it does not follow a clear and logical path, it has at some point decided it…

Jul 7, 2017

Hair Today … Gone Tomorrow

Jul 7, 2017

James Cornford

Sagan & Vettel — Worlds Apart?

There are a few times when the world’s of F1 and professional cycling collide, wind tunnels, special paint and Alonso’s ongoing interest…

Jul 7, 2017

Sagan & Vettel — Worlds Apart?

Jul 7, 2017

James Cornford

James Cornford

he/him

Cyclist, Strategist, Marketer & Journalist, fueled by tea! Writes about bikes, exploring & life’s adventures! Englishman living in Canada. JCornford.com

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