James CornfordThe baby is coming, but so is the dad bod!Today is our due date, the 40th week of pregnancy, and my wife and I feel ready and prepared (touch wood) for our new arrival. What I’m not…Dec 22, 2021Dec 22, 2021
James CornfordLikes— The Impact on Wellness and Content Quality.Instagram, the home of food pictures, makeovers, dreamy adventures and pets. It’s a platform to share your story with the world, gain…Aug 8, 2019Aug 8, 2019
James CornfordCreate For Your Consumers, Not Your Boss!In the world of content strategy, we are strong advocates for a consumer focussed approach, in fact it’s pretty much the foundation of…Jan 23, 2019Jan 23, 2019
James CornfordThe 3 Pillars to Modern Brand PerceptionThe days of cold product focused marketing are dead, this (I hope) should not be a new insight. A lot of markets have reached a level of…Jan 18, 2019Jan 18, 2019
James CornfordCustomers Are Reading Between the LinesIn 1996 Bill Gates coined the phrase “content is king.” He could foresee the true purpose of the Internet and the role that brands would…Jan 16, 2019Jan 16, 2019
James CornfordThere is No Such Thing as “Traditional” MarketingOur New Year’s resolution for 2018 is to stop defining marketing in terms of “traditional” and “digital.” Whether you’re a brand, an agency…Feb 1, 2018Feb 1, 2018
James CornfordCycling Gives Me Focus!I am not a morning person, jumping out of bed full of vim and vigor is not something that happens to me at 6AM. I am like a slow moving…Dec 15, 2017Dec 15, 2017
James CornfordThe Long and Arduous Fight Against the Dad Bod!The dad bod is real, it slowly starts to make its appearance in your 30’s and to be quite honest, it is a bugger to avoid. Some really…Dec 1, 2017Dec 1, 2017
James CornfordHair Today … Gone TomorrowFor many men the wrong side of 30, hair has a mind of its own, it does not follow a clear and logical path, it has at some point decided it…Jul 7, 2017Jul 7, 2017
James CornfordSagan & Vettel — Worlds Apart?There are a few times when the world’s of F1 and professional cycling collide, wind tunnels, special paint and Alonso’s ongoing interest…Jul 7, 2017Jul 7, 2017