Jose Coronado
Nov 12, 2019 · 1 min read

Many of us in a DesignOps role are asked — when did you stop designing? The surprise in our faces with that question. The fact that we are not doing wireframes or visual design comps does not mean we stopped designing.

We are now working at a different zoom level. We are working on designing the career paths of designers. We are designing processes to help scale design in our organizations. We are also designing the infrastructure necessary to help designers thrive in our organizations.

We are designing the design org and also designing what design means to the organization.

Jose Coronado

Written by

UX Leader, Speaker, Author. I help UX teams amplify their impact and companies maximize the business value of investing in design. UX Strategy, DesignOps.

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