What got us here will not get us there

Jose Coronado
Oct 1, 2019 · 3 min read

Launching a new Workshop — Developing and growing design leadership

Jose Coronado during the ILA18 keynote in Rio de Janeiro

Last year I had the opportunity to deliver a keynote at Interaction Latin America - 2018 | Rio de Janeiro. ILA is one of the largest design conferences in the world. On October 30th to November 2nd, Medellin will be the epicenter of design “Convergence.”

I am very excited to return to Colombia to lead a workshop in the context of this important conference. I would like to invite you to join us.

Earlier this year I delivered a lighting talk at Joint Futures in Helsinki where I share a preview of the topics we cover in this workshop.

What got us here will not get us there

Workshop — Developing and growing design leadership


As more organizations begin to recognize the importance of design in business, designers will need to evolve their focus beyond the craft. If we want to expand our influence within our organizations, we have to start showcasing the impact design has in the business and not the methods and processes we use. Jose Coronado will take participants through three areas of design leadership development to build a strong foundation of impact. Participants will learn frameworks that will help them develop their own playbook for the road ahead in their professional journeys.

The workshop is based on lessons learned from consulting engagements and leading the transformation of in-house design teams to drive a change from tactical to strategic impact. The stories and the approaches I share are primarily based on my leadership journey and are supplemented by a series of interviews I conduct with emerging and established design leaders from around the world. The audience will have key takeaways for their own journey to advance their professional development and their influence in their organizations.

Who is this workshop for?

Aspiring and emerging design leaders will learn in this workshop a flexible blueprint that you can apply for your own career development and it will also help you develop your team.

What you will learn

  • How to develop and implement a design strategy plan
  • Techniques to expand your team and your own areas of influence in the organization
  • Methods to identify how to measure the impact of design in the organization

About the workshop leader

Jose Coronado has over 20 years of experience as a design consultant and in-house design leader. He works with design teams to help them amplify the strategic impact of their work, and with companies to help maximize the value of their investment in design. Jose is the Vice President of Design Operation at JPMorgan. He is also the managing editor of Design Impact a digital publication where he shares leadership lessons from emerging and established design leaders around the world

Jose Coronado

Written by

UX Leader, Speaker, Author. I help UX teams amplify their impact and companies maximize the business value of investing in design. UX Strategy, DesignOps.

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