Virtual Reality and its 360 points of view

An increasingly immersive world emerges ahead of us through virtual reality.

That the promise of various initiatives that put the user / consumer / citizen with a gigantic glasses, turning his head from one side to the other, like “The Exorcist.” movie

The ability to capture and replicate it at multiple viewing angles simultaneously (either plane, like "Panorama” style photos, or spherical, including “the top and the bottom”), has roughly increased, at least four times, the amount of information available to a spectator.

The human visual cone (the perceived viewing area, without turning the head) is what always ended up determining the immersive media we have today. TV shows, movies, or anything that uses a screen to replicate a visual content (fixed — photo, or dynamic — movie) use camera motion (i.e., different angles' capture) to set the audience focus and thus build the narrative through the elements that the director (film, video, content) wanted to highlight.

For example, when there is the camera switch between conversations (called Theory of Dialogue Line, or the 180° Rule, by the filmmakers / directors):

A world in 360°

From the moment it's possible to capture a simultaneous 360 degrees scene, the fourth wall is easily broken. There is a higher immersion level in the narrative by eliminating the elements of “real world” (peripheral vision and limiting the view field) that throw the spectator, at any moment, to the balance between attention to the playful universe and this bunch of other things in the living room.

Indeed, even first-person-view content allowed to extend this level of immersion, as in this funny videoclip from a Russian band called Bitting Elbows:

But the Multi-Camera expanded view will allow the addition of much more elements to a scene / situation, which may even provide different conclusions of a narrative depending on where the viewer was focusing at. Did you see the movie "Vantage Point"? It presents multiple points of view from characters in order to elucidate a terrorist attack). Imagine adding a 360° view to that… that's it!

Do you want to expand the physical reality? Six Flags theme park in the US is doing it with their immersive rollercoaster:

All this modifies the way we think of image, focus and movement; new elements can be added to lead a story to different paths each time it's lived; it provides tools to produce videos and movies on an even more open way (something gaming industry has been dealing with for a while), where the spectator is less a viewer and more a character.

JC Rodrigues has a degree in Advertising and Marketing (ESPM), post-grad in e-Business (UFRJ) and MBA in Digital Marketing Management (ESPM). Former professor at ESPM University and Miami Ad School. Has started his career in 1996, working for companies such as Hewlett-Packard, Intel, Ford, Euro, JWT, among others; besides being the Director of Disney Interactive operation at The Walt Disney Company for over 7 years. Is an expert on digital marketing and interactive communication; and author of the book “Playing god — Creating Virtual Worlds and Digital Immersive Experiences”.
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