This is facinating — news finding you, pulling you… it reminds me of the quote a college student…
Duncan Cantor
1

Duncan —

That’s part of this trend, although more importantly, I think this move towards conversation is less about news as a product that “finds me,” and more about news as a process that we are engaged in. It is less about delivery and more about dialog. Your phrase above — “pulling you” — gets at this creative tension of engagement, back and forth.

FYI — That quote you mention is from a 2008 Brian Stelter article in the New York Times:

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