Hans van Gent
Aug 24, 2017 · 1 min read

Good points, I think in regards to branding there are a couple of different subsets that you can look into.

Things like your tone of voice, your visual guidelines, your brand story, your positioning, etc. are items in which you start to run experiments to see what the impact is on clickthrough rate and on the stickiness (like inserting different baselines in pitches and see which one sticks).

When you isolate these individual elements and run experiments you can figure out how people perceive your brand and how they react to it.

At the end of the day, you brand isn’t created in brainstorms.

Brands are the reflection of truths about your company, your values, your audience and, well, you.

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    Hans van Gent

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    pure optimist,strategic digital professional, previously director @ StartupBus, now founder @ Inbound Rocket & Head of Digital @ The Oval Office