Hans van GentExcellent piece, but don't skimp on the promotion of the content as well.One of the things I notice so many times is that companies are just on the hamster wheel of creating content, hitting that publish button…Sep 29, 2021Sep 29, 2021
Hans van GentinStartup StoriesHow to Develop the Right Buyer Persona for Your BrandIs your lead generation content hit and miss? With properly researched buyer personas you can make sure your content is always on target!Jun 13, 20161Jun 13, 20161
Hans van GentinStartup StoriesStarting a company is easy, getting people to actually buy your product is a different storyHigh growth companies live in a constant state of extremes and uncertainty.Mar 11, 20167Mar 11, 20167
Hans van GentBranding Essentials: How To Build Your Brand StoryIn a previous post, I talked about how you can utilise “lean” startup principles to start building your brand. Today I will look into the…Dec 10, 2015Dec 10, 2015
Hans van GentHow Startups Can Utilise Lean Principles For BrandingYou’re 99% sure that whatever it is that you’re going to build will change the world forever. And the next days, weeks, months you start…Nov 25, 20151Nov 25, 20151