

Attention and Engagement in Social Media
Capturing attention in social media, whether you are selling, posting information, or providing information for business services your media feed must be engaging to the public for audience to link into your newsfeed. To capture social media audience attention, it means that posting must be creative in design with color, font style, entertainment that others can related to, providing visual images that is attractive not boring.
For Example
Facebook, twitter, and instagram all have an entertainment that seems to attract people, like images, visual, and information that is engaging. There are some challenges that involving in social media which may be discouraging at time such as competitors who create posting with the most follower, like, responds, and re-posting newsfeed, therefore having the most attractive social media is important. It’s important to maintain your engagement with social media if you want to remain in media newsfeed. Posting newsfeed that are not boring, but involving, consistency with posting is also important not occasionally or you will disappear from media newsfeed, or your follower will lose interest, and become part of someone else’s follower. Once others see people responding to your newsfeed they will react to you posting which can create more visibility reported in article (Cramer, 2017).
Maintaining Engagement in Social Media
Means to measures the public attraction to a posting newsfeed that require media respond of like, comments, share, on social media. Audience attraction is one way to determine social media activities level of engagement however with billions user on media business cannot measure marketing effort of investment. Today social media people want to see more like, share, comment, therefore the conversation must be capturing, engaging, posting needs to be encouraging, and inviting to the eyes for a continue participation of consumer. Social media strategies use for continuing engagement is to create posting consistently which attract more media consumer for your brand, keeping audience interested with related current information and entertainment.
Attracting the audience is the key!
Social media audience like visual design with color contrast that create an attraction in your post and can boost your rating, stick to just two posting a day not to over post your newsfeed may cause confusion to your audience. Letting audience know who you are is important, listen, responding back to your audience on whatever you are posting whether selling, promoting business services, or informing the public of an awareness, tracking your newsfeed is good social media as well, social blog point out that hosting contest by giving way gift promote high level of interest and enticement. (Bigcommerce, 2018).
Reference
(2018). What is social media engagement. Retrieved from https://www.bigcommerce.com
Joe Cramer. (2017, April 20). Capturing attention in social media. Retrieved from https://www.medium.com