‘Hand rendered’ words that show repeat letters shatter the illusion. Once the viewer takes notice, it’s hard to fight off a sense of inauthenticity, distraction, and disappointment.
Typography tips for a better user experience
Studio Function
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This. So much. Every time I see a “hand lettered” element on a website, my eyes scan for repeating characters. Once I notice them, the entire experience becomes about it, and—admittedly—distracts from everything else.

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