Dan MayerinEmpersonalDear Diary, Nielsen to Retire Legacy TV MeasurementNielsen will end paper-and-pencil TV measurementMay 25, 2018May 25, 2018
Dan MayerinEmpersonal(Not) Another GDPR ArticleWhat does marketing look like in a post third-party data world?Apr 5, 2018Apr 5, 2018
Dan MayerinEmpersonalDon’t Wait for Data-Driven TV StandardizationThe truth is that we’re still a long way from realizing the full potential of data-driven TV.Nov 6, 2017Nov 6, 2017
Dan MayerinEmpersonalPerfect is the Enemy of Good in AttributionBrands expect answers from their advanced attribution systems but are often disappointed in the results.Nov 3, 2017Nov 3, 2017
Dan MayerinEmpersonalMeasuring Return on Objective: An Alternative Success MetricCommon marketing objectives include increasing factors like awareness, brand favorability and purchase intent.Sep 3, 2010Sep 3, 2010