Jerry Daykin – Medium

Jerry Daykin

Jerry Daykin
in
Digital Sense

New Facebook research shows why clicks aren’t always the right thing to chase

From the very beginning digital marketing has arguably framed itself around a competition to get clicks, but new research from Facebook…

Jul 11, 2015

New Facebook research shows why clicks aren’t always the right thing to chase

Jul 11, 2015

Jerry Daykin
in
Digital Sense

Rugby World Cup 2015: the data-led brand battle will be fought in real time #DigitalSense

When the Rugby World Cup kicks off in Twickenham later this year it will mark the start of the biggest sports event on UK soil since the…

Jul 8, 2015

Jul 8, 2015

Jerry Daykin
in
Digital Sense

The golden days of free, mass social media reach never really existed #DigitalSense

Marketers must get over the misconception that platforms such as Facebook and Twitter used to offer free ways to create meaningful…

Jul 6, 2015

The golden days of free, mass social media reach never really existed #DigitalSense

Jul 6, 2015

Jerry Daykin
in
Digital Sense

Is online video the saviour of fragmented digital marketing? #DigitalSense

Fragmentation and complexity have long been the biggest barriers to digital marketing’s advancement — maturing video tech is solving many…

Jul 5, 2015

Is online video the saviour of fragmented digital marketing? #DigitalSense

Jul 5, 2015

Jerry Daykin
in
Digital Sense

Personalised marketing at scale is the next big thing in digital #DigitalSense

Big data opens up a hyper-personalised marketing opportunity — but creative treads a thin line between relevance and invasiveness

Jul 3, 2015

Personalised marketing at scale is the next big thing in digital #DigitalSense

Jul 3, 2015

Jerry Daykin
in
Digital Sense

The real marketing loss is old-fashioned skills — not the digital gap #DigitalSense

While we obsess over fixing the digital skills gap, there’s a risk that young marketers don’t know enough about traditional marketing

Jul 1, 2015

The real marketing loss is old-fashioned skills — not the digital gap #DigitalSense

Jul 1, 2015

Jerry Daykin
in
Digital Sense

Five things great brands will do differently on social media in 2015 #DigitalSense

Social media marketing came of age in 2014 with Facebook named advertising medium of the year and big brands doubling down on their paid…

Jun 30, 2015

Five things great brands will do differently on social media in 2015 #DigitalSense

Jun 30, 2015

Jerry Daykin
in
Digital Sense

Promoted Posts Are a Quiet Revolution in the Value of Social Media #DigitalSense

More content is posted to social networks than anyone could ever consume. Facebook applies its “Edgerank” algorithm to try to “surface”…

Jun 30, 2015

Promoted Posts Are a Quiet Revolution in the Value of Social Media #DigitalSense

Jun 30, 2015

Jerry Daykin

Jerry Daykin

Marketer who helps brands like Cadbury, & Oreo make #DigitalSense. Global Digital Director according to LinkedIn #CaratLife #Mondelez #Eurovision. Tweets my own

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