Netflix & Wine? Why you should be getting your wine on time
Since the rising phenomenon of on demand delivery companies, consumers have indulged in the idea of getting their favorite meals and entertainment delivered right to their doorstep. Trending services such as amazon grocery shopping, beauty products in a box, and monthly subscriptions to your favorite entertainment pleasures have impacted the way we shop. Aside from enjoying the convenience of fast delivery to your home, a new emerging trend of “wine in a box” is on the forefront.
Unless you are a savvy wine enthusiast, the idea of getting wine delivered to your home has more than likely never crossed your mind. Who would blame you? When a consumer such as myself entertains the idea of purchasing a tasteful wine for a particular occasion, I want to know exactly what I am buying and more importantly experience the ambience of wine shopping.
So how do wine brands convince shoppers to abandon their norm and invest in their services? Two ways: Tasting room and VineBox.
Both innovative companies provide access to exclusive quality wines, while educating you on the drink of your preference. They then send your wine on its way to your home.
Tasting Room by Lot 18
One of the fasting growing wine clubs in the nation, Tasting room by lot 18 has changed the way millennial’s choose their wine. Before the emergence of these brands, wine tasting was considered something that took place in a fine dining restaurant, or the exchange of glasses at your family dinner. Today, we have the pleasure of gaining the exact same experience in the comfort of your own home. This service provides you with a carefully selected package of mini tasting-size samples of wines that interest you the most. The company really encourages their shoppers to promote the idea of inviting friends over and gaining the experience of select wine tasting without the hassle of leaving home.
“Because you chose light citrus dry whites, here’s a bottle of Gruner Vetliner you’re likely to enjoy,” and it’s pretty sweet.
Their process of producing your wine of preference starts out with the consumer creating their wine profile. This serves as a guide that will tell the company which wines fit you the best. Next, the company sends you the samples and compliments your package with information regarding the region where your wine was imported from, and the foods that pair well with them.
VineBox
Starting out at only $35/month, leading wine club “VineBox” gives you a better bang for your buck. Although very similar to the same tactics of its counterpart, VineBox gives you a different approach. Although consumers don’t get the luxury of tailoring their preference of wines, the company selects 3 authentic wines for you to experience. Not only do you receive samples, but each package is composed of individual vials that contain enough wine to pour in a single glass. Each vial is made with hand-drawn glass and is labeled with the same graphic design you would see on each vinyard’s bottle. Not to mention all VineBox samples can last up to 3 years.
The strategy that this service strives for is the idea of consumers saving a tremendous amount of money on individual bottles they would normally buy in a store, while also getting the opportunity to taste the wine first before deciding to make a purchase.
In regards to their social media, VineBox Instagram paints a wonderful picture of ensuring their shoppers that they will receive the exact same quality and taste as the original packaged bottle.
Both of these leading brands continue to grow and influence the social media culture in this day and age. Each company values on the promise to their consumers that if they are unsatisfied with their purchase, they are able to receive a full refund of their purchase. Knowing that I have the option of selecting wines of my interest at just the click of a button is refreshing in this day in age. Wine boxing and on demand delivery service is definitely a way of the future.
This post was created as part of the Global Luxury Management Program at the NC State Poole School of Management. All thoughts and opinions are my own.