But it’s not just how Slack looks and feels, it’s also about what it says. In Slack, every piece of copy is seen as an opportunity to be playful. Where a competitor might just have a loading spinner, Slack has funny quotes like, “Need to whip up a dessert in a hurry? Dump a bag of oreos on the floor and eat the oreos off the floor like an animal.”
Slack’s $2.8 Billion Dollar Secret Sauce
Andrew Wilkinson

Just like the loading screen tips on games like Dota 2.

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