Stop saying his name

It gives him power.

He put his name on everything so that you would be forced to see it and say it.

The more we report it, the more it builds on itself. The more it fulfills its own insane meta prophecy.

Say it in jest in anger in mockery in hate in smug validation— scratch the itch, pick the scab — feed the beast.

Maybe it is too late?


But until we stop saying the name, we will never hope to release ourselves from the thrall and reclaim our freedom.

Stop retweeting. Stop quoting. Stop parodying. Stop. Silence. The word itself is what gives it the power.

Stop New York Times. Stop Bold Italic. Stop Mom. Stop Friend I haven’t seen since before the election. Stop SNL. Stop stop all of you.