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Online Grocery Shopping

Sometimes, it’s a deal-breaker.

It’s so much easier to shop for food online than it is to travel into town and shop.

For students anyway.

I am fortunate enough to have the luxuries of a university student - sleep in late, revision, exams, etc - so I quite like online shopping. Sites (like Asda, Tescos, Sainsburys, etc.) make it incredibly easy to spend loads and get lots of tasty foods delivered straight to my door.

But online shopping isn’t as great as it seems.

Last night we ordered an Asda shop, and it arrived this late morning. Perfect!

But it contained substitutions. They didn’t have some of the food we’d ordered, so they had substituted food in it’s place.

This was a great idea! And the best bit about substitutions is they don’t charge you extra for the substituted items if they cost more. Awesome.

But sometimes, it’s a deal-breaker.

If the substituted item is outside of a deal you’ve ordered food under, then you don’t get the deal and you end up paying full price for everything.

For example, say you get two meats under a “2 for £7” deal. And say one of the meats is substituted for another brand of meat, which isn’t part of the deal. You don’t get the deal. So instead of paying £7 for both meats, you’re paying £12/£13 for both.
Which isn’t much, but if that happens several times, especially with a big shop, then it can make quite an impact.

And this got me thinking. It’s all automated. It’s all based on rules and algorithms and whatnot to work out which food are similar for substitutions, and what to amend the total by.

So why can’t they factor in deals? And if they can’t, then substitute the product and keep the deal in place. It’s not a massive change to their systems, surely?

I don’t know. It just made me a bit upset when we missed out on three deals and ended up paying an extra ~£15 between us.

Anyway. In future I might be going with Tescos. Purely because I prefer the Tesco app to the Asda app on iOS. Purely because it’s more user-friendly, and remembers a product history through clubcard usage (which I think is brilliant!)!

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