Decoding Political Advertising Inferring Messages and Predicting Impacts

Advertising is basically buying attention. Selling information as return, now how the information is made and color scheme, etc is what determines the QUALITY of the information. (besides the information itself!).

And there are different types of argument, some might be awareness others may be forceful. But at the end of the day, communicating information, that can have some effect on the reader/viewer/listeners feeling, that in turn will be a conversion.

This is fucking sickening, but it did happen. Racist motherfuckers, what a waste of humanity. This is exactly what I mean.

Engagement of emotions!