Writers Make the Best Entrepreneurs
Writing has become the money-maker it should be.
What is the most important skill in building a business? It used to be luck. I realize that you are thinking that “luck” is not really a skill, so let me try something else. Instead of “luck” I will say the skill of being “opportunistic.”
In the “olden days” businesses were built with very little money and a great opportunity. People decided to “make a go” at a hardware store, or a sports apparel retail store, or open up shop as the only plumber, lawyer, or fill in the blank in a small town. They were presented with a business opportunity because of either scarcity, or a relationship they had built.
If I wanted to start a trucking company today, how likely am I to get a company off the ground without a lot of money or someone just gifting me their business? Seriously, think about it. You have to buy trucks, and get business. You need money to take care of the trucks, and to pay drivers. Sure I could do it if I had millions of dollars, but most people don’t have that luxury.
How was a trucking company built back in the day? A single guy who saved money and bought a truck decided to get business hauling anything he could get in his trailer. When this guy started to get too much business he bought a second truck and hired a family member or friend to drive it for him. This process repeated itself until all of a sudden, 20 years of hard work resulted in a an actual business that was quite sizable ($10 million plus in revenue).
Could I do that today if I had the money to? Perhaps, but not likely. Too many businesses are established in the trucking industry today. It would be difficult for a one truck guy to get business away from a business that has been around since the 1950’s. The market is saturated, and the opportunities are few.
If there is no differentiation then there is no opportunity.
So how does an entrepreneur build a business today? The answer is obvious if you’re reading this — they do it online. We have just experienced one of the busiest entrepreneurial periods in the history of the world, and it was all due to the boom of the internet. The internet has provided a new landscape to build businesses.
Before too long this business landscape will be difficult to start a new business as well. The market in each niche is slowly starting to fill out and will eventually become saturated. Your chance is right now.
When we get into the 2020’s, businesses will be too established to be penetrated without a differentiation point. Why would I hire you to do the same thing that the established business has been doing for 10 years?
The reason so many businesses continue to be developed is because we are still in the “new” phase of online businesses where they are being established and new tools and methods are still being developed.
Now that we have established how important it is to start taking action and get your ideas off the ground today, what skill will make us successful in doing this? There is one skill that will differentiate you away from every other business you compete with. It will make you seem way more professional and important than the competition. It will make people jump out of their seats and spend money with you before they even get a chance to check out another site.
This is why developing your writing ability is the most important thing you can do for your business, regardless of what your business sells. A lot of individuals will argue that online marketing skills are the most important skills to build your business. While it is true that these skills are needed in order to get the word out about your business, the idea that they are more important than the ability to create quality content is just false.
Content creation, and ultimately writing, is the best skill you can have if you want a successful online business. Everyone online comes either through written word, video, or audio. All of these methods start with a written outline and are, to some degree, developed through good writing.
You can be the best online marketer in the world and drive hundreds of thousands of people to your business, but if the copy sucks when they get there and they immediately leave then what was the point?
It is a proven fact that quality content increases the amount of times your work gets shared. It increases the amount of time that users spend on your site. It increases the likelihood that someone is going to see what you created and then fork out $17, $49, $500, or even $2000 for whatever it is you’re selling. Google it. This is backed up by hours upon hours of quality research by a number of different online marketers.
There is a reason that they call content the king and not SEO or keyword research.
So how can you become a better writer in 2017 in order to better build your business? This is something that could easily be expounded upon with an ebook in its own right. However, I don’t want to leave you empty handed today. Here are some quick tips to get you on the right path. Every single time you read one of my posts I want you to be able to take action with it today and I want that action to be something that will either improve your writing or improve your business.
#1 Write, Write, Write
You can’t become a better writer without actually practicing it. Writing is a craft. It is a creative craft. Numbers are great and they truly can validate all of your writings, but at the end of the day people remember stories. They remember things that their heart feels connected to. That is a skill, and it is a skill that needs to be practiced.
#2 Read a lot
Set out time each week to consume what others are writing. You need to do this in your own field, as well as in other fields. This will not only help you become a better writer by seeing the way that others are writing and presenting content, but it will also help you find creative ideas that other industries are using which could potentially be very successful within your own.
#3 Create your own kind of unique.
Your business needs to be different. It needs to stand out when lined up against the competition. Your content should reflect what it is that makes you so unique. Add the small details that put your culture or style fully on display. You’re building a business and you should treat it as such.
#4 Find someone to critique you.
Find someone who is not your significant other, your best friend, or your mom to critique your work. If you have someone you can trust to be perfectly honest with you then have them critique your content for as long as they are willing, or until you feel confident in your creations. This will give you insight to how users are viewing your content, and it will provide you with feedback that can be invaluable when planning future content.
#5 Be consistent
You need to always build content in a familiar way to your audience. Don’t confuse them. Don’t try to stray too far from what has been successful in the past. Be consistent in the amount and timing of your content, as well as in the delivery method. You will reap the benefits from your audience when you do so.
#6 Be disciplined
Keep writing. Keep creating. Keep building. Keep fighting. Don’t give up when you have a slow start. Don’t give up when you aren’t seeing the long-term success you want in the short-term. Don’t give in to the voice in your head saying this is ridiculous and you will never make it. Be disciplined enough to push that to the side and keep pushing forward. Put in the hard work and become a true entrepreneur.
So remember, now is the time to take action if you truly want to build a business for yourself. If you wait too long then you will either have to save up enough money to buy a business one day, or you will be stuck working for someone else for the rest of your life. Don’t do that to yourself. Build the life you want, and start today in doing so that you do not miss the boat. Take action and start creating content right now.
Becoming a better writer will benefit your life forever.
You can support the effort by learning more, signing up for our updates above, and by writing every day.
Jeff White is a Writer, College Professor, and Entrepreneur. He’s finally living the nomad writer’s dream by working from wherever he wants and being there for every parent/teacher conference (even the boring ones). His aim is to make a full living off of just his fiction work, which has always been his dream.