ARinChina Recap Vol.7

Jean Liu
Jean Liu
Sep 7, 2018 · 6 min read

Hi, recently we caught many brand-new things are happening in VAR (or XR) area in China. The first top news is that Taobao is going to showcase its real XR digital shopping demo on Hololens at its ‘Creator Festival’ This month. And HTC announced its updates for Vive Focus. The first XR podcast studio will come soon to Xi’an and the XR Theme Park Conference for leaders from Korea, Japan and China will be held in Oct. Meanwhile, RealWear HMT-1 smart supportive operation equipment developed by RealMax helped data generation and specialty training for Chinese spaceflights projects. AR/AI Startup Xijian Got 18 Million A1/A2 Financing and Nestle China launched AR marketing with Alipay.

Background: Taobao XR Shopping Layout

|Big Names

Taobao Partners with Hololens to Showcase XR Shopping Experience in Sep

From Buy+ to Auto shop”Tao Café”, Alibaba Taobao has ignited the fire on the exploratory in XR industry. At “Creator Festival” this year, Taobao is going to showcase its collaboration with Hololens, bringing its new demo of XR digital shopping.

According to the news, the experiences will cover eye tracking purchase, smart product recognition and virtual contents such as comments, prices, sharing pics and so on. All of the information will be represented in 3D holographically.

Source: ARinChina

According to the news, the experiences will cover eye tracking purchase, smart product recognition and virtual contents such as comments, prices, sharing pics and so on. All of the information will be represented in 3D holographically.

Source: ARinChina
Source: ARinChina

HTC Revealed Its Newest Progress In Chinese Market

HTC released the third major system update for the HTC Vive Focus. The update introduces several new features to the device, including ‘Theatre Mode’ which allows screens projection from any Miracast-enabled device, which includes many Android smartphones and PCs or laptops. This means that mobile or PC apps can now be enjoyed from within VR on a giant virtual screen.

Enhanced support for RiftCat’s VRidge simulator has also been incorporated, which lets PC VR content by streamed more easily to the HTC Vive Focus using a standard 5Ghz wi-fi network, without the need for any additional.

Source: ARinChina

|Government

The First IMV Omni-media XR studio will Be Coming Soon in Xi’an

Xiangcheng(The service platform powered by ARinChina) IMV Omni-media studio consisting of virtual studios, green-screen image matting, and the real-time studio will be completed soon in Xi’an, a city of ancient Chinese heritage.

Source: ARinChina

This IMV studio spent heavily in introducing globally well-known XR broadcast system by Vizrt/Ncam. It equipped with Stype rocker-arm tracking, HD and 4K filming and broadcasting system, camera wheel tracking, RTMP live stream system and remote P2P interactive live stream, making it the first and largest integrated XR broadcasting studio in China.

Source: ARinChina

Beijing 2018 VRSD China-Korea international VAR Theme Park Conference Will Come in Oct

The conference will be held on Oct, 11th in Beijing. And it will embrace 50 exhibitors coming from Korea and Japan as well as hundreds of Chinese leaders in VAR areas of hardware manufacturers, content provider, real estate companies, cinemas, visiting sites and commercial complex and VCs, to discuss and promote the implementation of VAR theme parks in China.

Source: ARinChina

VRSD has paid extensive visits to the States, Korea and Japan in VAR industry and finally make this conference happen to focus on the applications in theme park building of VAR technologies such as data processing, motion capturing, holographic projecting, naked-eye 3D, position tracking, etc in establishing a platform for companies to talk and dock with Chinese related departments

Source: ARinChina

This conference is also supported by Beijing Shijing District Technology Association, Zhongguan Science and Technology Park Association, VRARA China, China-Korea VR Enterprise Association, ShouGang Fund, and UNIHYUN.

Chinese Beidou Navigation System Integration with AR to Accelerate Spaceflight Projects

The debut of the AR smart final assembly equipment realized the application during Beidou Navigation satellite launching process. It accomplished entry of the satellite, unload and unpack the components, electronic logging and other supportive works of each step of which the examiners should take care, generating digital data packets based on working process and launching data with managerial function as well.

Source: ARinChina

The AR system is powered by RealMax with its global leading RealWear HMT-1 smart supportive operation equipment.

|Startups

AR/AI Startup Xijian Got 18 Million A1/A2 Financing

AR/AI startup Xijian announced that it got 120 million CNY (=18 million dollars) financing, leading by Legend Star, Jinke VC, Ancient Silver Fund, Baidu Founder Leiming, Former Xiaomi executive and Amazon executive.

Source: ARinChina

Xijian currently published xarc.ai to empower AR development. “xarc.ai” is a commercialized XR cloud with high precision. It contains a whole technology solution, configuring indoor and outdoor data collection and mapping, XR environment editor, and interactive SDK, providing an Omni-solution for AR developers and operators.

Aside from that, Xijian will launch its second-generation AR glasses-XMAN to the market around the end of the year. This pair of glasses aims to serve public security and industrial manufacturing. In aligning to the special demands, XMAN inevitably focuses more on exceedingly comprehensive function, high processing stability, and long-time battery capacity.

Source: ARinChina

Using AI flagship chip-Qilin 970, XMAN is said to weigh only 33 grams, battery lasting up to 20 hours and able to recognize 2000 pics/min. And optimized by Xijian AI recognition, the device is designed to be especially excellent in identifying faces in real-time under extreme conditions such as limelight, complex background, low-quality pics, and crowded people.

|Marketing

Nestle China Uses AR to Enhance its IP and Heat the Brand

Many beverage brands invested in digital marketing by utilizing hot topics and online resources. But instead of keeping a low profile as it was perceived before, Nestle China started with package upgrade, followed by establishing its pure water brand IP by using AR techs.

Why, because using AR can make the brand more unique and more impressive to mass audiences. In collaboration with Alipay, Nestle China visualized animated 12 processes of manufacturing one bottle of pure water by showing 3D planet of the earth after scanning the water’s package. By doing so, this brand conveyed a brand message that it has promised to provide the healthiest pure water to the next generation.

Source: ARinChina
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