Iyengar found that 60 percent of customers were drawn to the large assortment, while only 40 percent stopped by to check out the small one. However, 30 percent of people who sampled from the small assortment bought jam, while only 3 percent of those faced with two dozen flavors purchased a jar.
Though we’re inclined to treat self-deception as the exception rather than the rule, Buddhists see it as our default position. They think that we continually repress and deny uncomfortable truths — we avoid realizing life’s impermanence. We are afraid to confront ourselves, as Sartre used to say.
But these men are already on the record. They’ve been bandying their noxious opinions around the internet for years. By putting those views “on record,” without context, The Times has only validated and amplified them. It’s telling that one user, who self-identifies as “anti-feminist” in his Twitter bio, called the article “fairly objective.”
“Self-made is an illusion. There are many people who played divine roles in you having the life that you have today. Be sure to let them know how grateful you are. Example: the person who introduced you to the person who introduced you to your spouse or business partner or client. Go back that far.” — Michael Fishman
Because you need to trigger a state beyond your old ways of acting. If you want a different life, you must be a different person. Your morning ritual is what triggers a peak state. That state then reminds you of who you want to be and how you want to act. You then act from that state, as that person, for the remainder of your day.