5 simple tricks on improving your product page
to get more sales

Customers spend most of the time on your product page to examine the product, compare and make selection between options. It’s also where they make the decision whether to buy the product or not. Product page helps you tell your customers why they should buy your product, and also let your customer know whether the item meets their needs or not. Therefore, building a great product page is essential to any online stores. It mostly contributes to persuading your customer to make the purchase.

However, there are so many elements on a product page that sometimes you don’t know what to start with. Here are 5 simple things you can do with your product page to boost your conversion.

Improve your product images

According to Forbes, 67% of consumers said that a product image is very important when making online purchase. An image doesn’t only show the product and persuade your customers to buy it, better image also makes your site look more professional and gains you more trust.

There are some certain ways you can make product images on your site better to get more conversions:

• Enhance image quality. The image must be of high resolution and optimized for web. It should be integrated with zoom-in function so that your customer can look into details.
• Enlarge the photo. The photo is supposed to attract your customers’ attention. Econsultancy has proved that bigger image yields for better conversion rate. Therefore, let it take up more space on your site. Don’t make it too big, though. Make the photo harmonious with the design of your page.
• Don’t use only one photo. Online shopping means a lack of interaction with the product. You should have a set of at least 3 photos from different angles to make up for this lack. It visualizes the product better and allows them to look into more details. This is necessary especially when you’re selling fashion and digital items.

• Add auto-scroll function. Let the site automatically switch between your photos after a certain amount of time, 15 seconds for example. Eyes are always attracted by movements, so this function will draw more attention to the images.

Include a product video

Traditionally, there are only photos on the product page. It’s still okay that way, but it will be much better if you showcase your product with a video. A video can make up more for the lack of interaction mentioned above. It shows your customers what the item looks like in real life, its actual size, and also explains the product better. Product videos are becoming more and more important to ecommerce. According to Kissmetrics, viewers are from 64% to 85% more likely to make a purchase after watching a video.

There are many kinds of videos you can make for your products. The first type is showcasing the product. For instance, with fashion stores, you can record a short video of a model wearing the item. If you’re selling lipsticks, a swatch video will be better than photos only. The second type of the videos can be explaining how to use the items. Instruction videos can be created for new, strange or complicated items such as digital products, kitchenware, household appliances. One more possible type of videos is showing the special features. If your product has a unique outstanding feature that others don’t, make a video about that feature. You can also try being creative with what you’re selling.

Videos on the product page don’t require much complexity. You only need to make simple short videos which are less than 1 minute in length. It can be a no-audio video when no explanation needs to be made. However, you need to ensure the quality of the video. A blurry video will drive your customers away!

Add FAQs section

Sometimes many customers have the same problem or the same question about a single product. Instead of answer them individually, you can create an FAQs (Frequently Asked Questions) area on your product page. This section will show detailed answers for the common questions your customers may have.

An FAQs section doesn’t only save you time and money, it also saves time and increases convenience for your customers. Without the FAQs, they will have to send you a question, and then wait for your reply. During that waiting time, they may decide to buy something else somewhere else instead of keep waiting. In the worst case, some customers don’t bother to send questions, they just abandon the site. Therefore, adding a FAQs section will provide more information for them to make the buying decision. You can collect the questions from your customers, or you can make up the questions by walking in your customers’ shoes.

Allow customers reviews

Customer reviews are very effective in terms of gaining trust from your customers. A new customer always wonders about if they can have faith in the site or not, and if the product satisfy its description. Customer reviews, therefore, will reduce the doubt. According to a case study by Bazaarvoice, including a ratings and reviews section can result in an increase of 35% in conversion rate.

Simply just allow your customers to post reviews about the products right on the product page. A new customer can read the reviews and be reassured about the product quality. This will also show your customers that you have nothing to hide. In e-commerce, trust is very important. Therefore, winning trust can make a huge difference to your store.

Integrate live chat box

Sometimes your customers need help or have some questions about the product. If you have a chat box right on the product page, they won’t need to leave the page to find support or answers for their questions. Leaving the site may result in canceling the purchase. The chat box will provide more information for your customers, which encourages them to decide to buy the product.

When they start using the live chat, you have a big opportunity to directly contact and persuade them to make the buying decision. Don’t need to urge them, you just have to be as helpful as possible. If they don’t buy the product after all, your site will still make good impression, which increases the chance they come back next time.

Wrapping up

There are many other things you can do to improve your product page, but above are 5 easy and effective ways to increase conversions. Always remember to split test your page to see what works best for you. Sometimes, just a small change can make a huge difference. That’s why trying and testing different things is necessary.

Interested in more WooCommerce articles like this, visit WooCommerce Visual Map — our research collection on how to build and optimize your eCommerce site using WooCommerce.