Three Easy Principles of UX Research & Testing to Apply for Online Course Storytelling

Now that you’ve gathered and mapped the data, let’s test the assumptions to determine how well you really know your potential users.

Captivating Story for Buy-In

And as you develop your product, a captivating story should be at the forefront of your process.

Stories can be used as important tools to get other team members involved and connect with potential users.

Storytelling Example

Samantha is a 33-year old mother of two who has just come home after her pilates class and is looking to cook something quick. She’s bored of the same things and wants to make something tasty and exciting but has very little time before she starts getting the kids ready to go to bed.

These details helps us learn about areas that we initially may have totally missed out on when developing our cooking course for busy moms. At the same time, this story can be an effective buy-in to get users to opt-in.

**note for the above: This is a small example of how we can also create personas for the users if you have a wide array of people using your product. Each one of those personas will then have their own respective stories.


You’ve gathered and presented the you are ready to conduct the testing. This helps us determine whether or not we are headed in the right direction. And, our tests will reveal whether or not the product is solving the problem the users are facing without spending too much time and money into developing the idea.

Some key points to look for in user testing:

  • Notice what the people say while using it (comments, feedback)
  • What their facial expressions are (reactions to lessons, videos, activities)
  • Whether or not they are able to navigate your course with ease (helps with showing users how to use the product)

Upon gathering this data, we have some solid feedback to iterate on this prototype and test again. Since this new prototype is informed by the tests performed earlier, they usually tend to be medium fidelity — they look more like the end product, they have more design elements but still not as polished as the final finished product.

Testing Multiple Times and Iterating

We then test this with a new set of 5 people giving them similar tasks to achieve and learn from them. This helps us flush out some more kinks and providers more data for us to create a high fidelity prototype. All too often for people at the early stages of creating and developing their course content are unclear about their audience or target.

For instance, people will say ‘I want to develop an online course to make passive income.’ These are the questions we would ask: Who is your audience? Have you niched it down? What kinds of research have you conducted for your potential educational product? What data do you have? What results did you glean from the data? What are your conclusions from the data?’

Slowly these questions will be answered one by one and you will soon narrow your approach and the resulting product will be much more refined and targeted.

Getting to these conclusions is very hard without research. The new information gathered will take your product development in a totally different direction than what you initially planned upon. Without those answers, you are not ready to develop your online course product. Instead, seek out the answers to the questions and test your idea based on the principles discussed above.

Having front loaded all this work will now help us invest time and money into a well informed product that is based on real user research and understanding of what your user’s/audience’s needs are.

Thank you for reading this, we’d love it if you click the clap button below. This article was a collaboration from both Jean and Darvinder. If you’d like to learn more about UX, follow Darvinder for more insights.