So Different But So Much The Same

Homophily In Social Media

Factors that contribute to feeling connected in social media

One of the factors that contribute to feeling connected in social media is the ability to share things. People share just about everything. Social media sites such as Facebook and Instagram have contributed greatly to this. With just the click of a button we share photos, news and even conversation. Another factor that contributes to felling connected is the sense of community one feels when engaged in social media. Everyone one wants to feel as if they are a part of something. Whether it is by religious affiliation, school or work groups belonging to something feels good.

Social Media’s contribution to homophily

Engaging in social media platforms such as Twitter, and the oldie but goodie Myspace, allows people to become whomever they want to be. Because of this, social media opens a door way for people to connect with those they may not have connected with under any other circumstances. For instance, person to person contact may never happen between two people who just pass one another on a side walk. Those two people could have so much in common but would never know. Social media allows verbal or written contact before any physical contact. In the case both parties are being truthful, social media allows like-minded people to connect with one another this way.

Social Media Platform Algorithms Contribute to Homophily

Social media platforms use algorithms to generate news feeds according to a person’s interests and the people they interact with the most. This aids in the development of homphily by limiting the diversity and the connectivity of people with different mind sets. Facebook is one of the biggest users of these algorithms. They want to make the information to the user relevant to them. This works with advertisings as well. Different factors manipulate these algorithms and determine if a person appears on someone else’s newsfeed. These factors include: how often you interact with this type of post, how often have you and everyone else has hidden this type of post, the level of engagement that page and post has had and the performance of each post among users that have already viewed it (Angrawal, 2016).


Agrawal, A. (2016, April 21). What Do Social Media Algorithms Mean For You? Retrieved May 03, 2017, from