The New Canon.
Snapchat has made an emboldened move into the camera market with its application and the idea that the young consumer requires new devices and mediums for sharing images, stories, ideas and moments.
How we got here.
I was recently sitting by a hotel bar in Atlanta for work when a young man in his early 20s asked me what it was that I thought he should consider as he grew into an adult. Outside of the astute nature of this question, I was myself drawn to look at what has happened and how the western economy has ended up…