Why Are Bloggers So Important?

Gladwell Revisited

“Blogs give websites 434% more indexed pages and 97% more indexed links.” (source: Content +)

“Blogs are considered more likely to influence an internet user’s purchase decision than any other social channels, including Facebook.” (source: Technorati)

Whether it’s Fashion, Food, or Finance, bloggers are the new global influencers — and a gateway to distributing content in today’s marketplace. We’ve entered a whole new phase, another zeitgeist moment that no one could seem to articulate clearly until Gladwell’s ‘Tipping Point’ phenomenon of the late 90’s early 2000’s dot-com era.

Back then, we tracked down influencers offline through events, creative partnerships, and sheer, non-empirical grit. More of a ‘vibe’ shall we say. But now we have data. And lots of it. Data that can determine just how influential someone is via how widely his/her content is shared and engaged with. The numbers don’t lie (footnote: Rasheed Wallace).

Bloggers have an incredible amount of influence online through their own sites and social media, so much so so that established media and brands have finally taken note.

Marketing execs know that they should be integrating bloggers as a part of their content marketing strategy, but with so many bloggers to choose from, it is essential for brands to work with the right ones. And in the right way. Can’t wait to read Gladwell’s, “Tipping Point, Part 2.”