Blackbirds & Blackshirts
Twitter’s Double Standard of Convenience
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Our history is preserved through image. Malcolm X with the Mini-14 by the window. Jesse Owens’ salute in the heart of darkness that was Nazi Germany. The lone student in Tiananmen Square. Reminders of our greatest moments of our potential as human beings, whether we are standing together or standing alone against unyielding darkness.
It would only be a matter of time until some soulless corporate shill tried to get their logo at the front of one of these images. With history comes value, timelessness, an inflated sense of importance. As Black Lives Matter has only grown throughout the years, via corporate managed social media platforms like Twitter, a fear that has gone often unspoken is becoming the accepted norm. Wells Fargo sponsoring a BLM event after making generous profits from racist lending practices, Starbucks opening a franchise in Ferguson and pretending that will fix anything as a grand public relations gesture, Patagonia offering classes for organizers — it seems like every big corporation is trying to get ahead of the social justice wave. To understand this phenomenon, we must understand where it comes from.
Flashback some time ago to a little tweet by WWE’s CCO Stephanie McMahon, at a marketing conference quoting some empty sack of matter in a suit: “Philantrophy is the future of marketing, it’s the way brands are going to win.” This is commonly accepted business practice now — promote your brand by latching onto activist movements and cast yourself in the public eye as being on the “right” side of history. Look at all the great things we do! How could we be possibly in the wrong?
It is this infuriating overshadowing of the hard work in the trenches activists and organizers do to actually move causes forward, while also drawing focus away from more nefarious practices by those in power. Posturing as good has becoming more important than actually doing good, as we have learned from the onslaught of supposedly well-meaning men online declaring themselves allies while sexually harassing women in private messages and proclaiming “holidays” such as “White Men Don’t Talk About Politics In Public Day.”


Twitter has fully latched onto the ideal of supporting Black Lives Matter, from their CEO Jack Dorsey marching in Ferguson to hosting events with Teach for America (who want to privatize all your schools into for-profit nightmares) backed activist Deray, to worst of all — selling you a t-shirt with their Blackbirds (special Black Twitter division) logo and “#Stay Woke” screenprinted on it for $20. As it stands, the company is a black hole of losing billions while pushing the ideal that you can somehow do business by shoving promoted tweets into the feed of post-woke teens whose feed is nothing but tweeting “fuck me daddy” at the Pope.


Activist Deray Mckesson was recently arrested by militarized thugs in Baton Rouge while protesting the brutal, senseless execution of yet another innocent black man by a trigger happy white gang member. The charges were dropped, but not before a photo could be snapped of Deray handcuffed, on his knees while wearing that same Stay Woke shirt, which was almost certainly comped by Twitter. Now, to be clear — I am not alleging any sort of conspiracy theory and nor would I infringe on Deray’s character so crassly. This moment alone is not evidence of anything so nefarious — we live in a world of neverending chaos, not a vacuum of fictional narratives.
What Twitter pretends to act blind of is the fact that there has been a growing ideological echo chamber brewing on the other side of the political spectrum. Bigotry, harassment, cult of personality, hate speech, cruelty, and hypocrisy, broadcasted and organized through the platform Twitter provides. What some like to call the “alt-right” is nothing more than a neo-fascist movement that connects to one another and grows their ranks through Twitter — who receive income from shoving ads into the feeds of these accounts.
It only takes about five minutes of “research” — and by research I mean Twitter searching random slurs — to get a basic understanding of the culture of hate that Twitter allows to flourish. If you are an outspoken leftist — especially an outspoken leftist woman of color — you will be the target of hatred, harassment, threats, doxxing — you name it. While Twitter recently banned Milo “Nero” Yannioshitforbrains for inciting the harassment of a popular Hollywood actress, they failed to ban…let’s see here:


His vanity merch account with 7,400 followers,


His BFF “PizzaPartyBen” with 60,000+ followers,


His “Manager” Baked Alaska, with 111k+ followers,


Or Alex Jones of InfoWars, with nearly 400k+ followers, who hosts pricks like this racist tool with nearly 70k+ followers on a regular basis on his show.
And a great deal number of other accounts with mass followings, that broadcast little more than misinformation and racist hatred while growing their movement’s ranks. Again, you don’t have to look that hard, typing “white nationalist twitter” into Google turns up plenty of results. What we have seen in the past few years is how quickly these sorts of bigots will adopt new platforms to forward their goals — most alarmingly the wave of GoFundMes for cops who murder innocent black kids and suddenly get hundreds of thousands of dollars crowdfunded for their “suspension.”
So if these people are diametrically opposed to the concept of black lives mattering, why is Twitter allowing these bootlicking totalitarians to use their vast social media platform to organize and broadcast their message? If Twitter believes Black Lives Matter, to the degree that they will sell you a “Stay Woke” shirt for $20, then why exactly give these people this space and platform? Mind you, they actively make money from shoving advertisements in the feeds of these accounts, so there is a financial incentive to permit these bigots to use their platform.


Of course, all of this is ignoring the slobbering elephant in the room — the Republican nominee for President, Donald Trump. His campaign to “Make America Great Again” seems to have been uniquely centered around his Twitter presence, which no matter what circle of Twitter you’re in are unable to ignore. Worse yet, is how his presence is permitted on a platform managed by an allegedly “woke” corporation, especially after the extended hate rally that was this year’s Republican National Convention.


While Twitter Moments was happily ignoring Rudy Giuliani’s modern day rendition of your racist InfoWars uncle at Thanksgiving fused with an erect Mussoulini to cover a plagiarized stump speech that Melania didn’t write, we at home watched one of two accepted political parties in America actively plant its foot in the ground in full support of the senseless executions of black men, women, and children without any consequences for the officers that pull the trigger. The sad fact of the matter is that Black Lives do not Matter to Twitter, they’re instead more than happy to profit from the social capital of latching onto the movement while refusing to clean up their own house. As a matter of fact, they actively hosted Trump at their offices in a special event last year!


Of course, if you’ve spent any time on Twitter recently, you’d learn that they are more than happy to take money from Donald Trump’s campaign to promote his tweets directly into your freed. So they’ll sell you a “stay woke” shirt for twenty bucks, while also taking money from a racist demagogue? Gee whiz, what is their position? That All “Viewpoints” Matter?
This is the core of the Silicon Valley delusion: the belief that microblogging platforms like Twitter and other startups should be treated like utilities above judgement or hypocrisy, even though they are run by private corporations seeking profit. If Twitter seeks to posture itself as a neutral party in the background, that is their right, but if they want to actively get behind and merchandise a movement like Black Lives Matter, then they have to actively take a stand against the infestation of the resurgence of white nationalism that has grown in part thanks to Twitter’s tools.
Anything less is little more than corporate exploitation of activist labor for the profit of social capital and political posturing, all of which accomplishing nothing but continuing a cycle of structural violence.
Black lives deserve better than a billion dollar corporation pretending to be their friend while fueling and taking money from a neo-fascist movement.
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