25 Great Product Management Articles From 2016

2016 was the first full year I spent working as a Product Manager at Yammer. I try to take in and read as much as I can about product management (I share an article I read every day on my Twitter, MrJefago). Product management is still a new and evolving field, so I find it super interesting to read how it varies between companies, how new revelations to some people are already obsolete to others, and how there is just so much to read and learn every day.

In this article, I wanted to share 25 of the best articles that I read this year. This list does not try to cover every great article out there, but rather give the top 5 articles in a number of categories: organization & processes, PM skills, teams & management, design & UX, and specific PM challenges.

5 Articles About Organization and Processes

How different companies set up their product teams and development processes varies quite a bit. Here are some articles shedding light on different aspects of product development organization and processes.

At the highest level, in this article the always great Steven Sinofsky talks about functional (e.g., PM, engineering, design, marketing) vs. unit (e.g., product or product area) organizations. Of course, both have their advantages and disadvantages, and Steven talks through them all, along with some tips for how to implement them successfully.

This article by Hiten Shah looks specifically at Amazon’s development process along with some more general product management best practices. The key trick of the Amazon process that Hiten talks about is envisioning what the future will look like after the product (or feature) has been successfully implemented.

A great post by Mike Davidson, who (in my mind, absolutely correctly) argues that you shouldn’t maximize for shipping the highest number of features, but rather maximizing the learning. You can learn, of course, in other ways than shipping features — for example, by prototyping, user testing, etc. The Lean Startup cycle is Build — Measure — Learn, but if you can learn without building something first, all the better!

Continuing along the path of “maximizing learning”, this article by Rik Higham (which is worth a read despite the clickbaity title) argues that what you build in the first iteration should not focus on minimum viability, but rather on testing the riskiest assumption — in order to minimize the time to the maximum learning. I would argue that an MVP can be defined in a way to do exactly that (and it sounds like Rik doesn’t exactly disagree), but it’s worth keeping his thoughts in mind when you scope the next MVP.

John Cutler is probably the most prolific product management writer these days, so how could I write a list like this without one of his articles. This one talks about fallacies to avoid in organizing your development process. I believe we do most of these right at Yammer, but his points do offer an opportunity to reflect and find improvement opportunities.

5 Articles That Feature Venn Diagrams

Alright, they don’t all have Venn diagrams. They all talk about product management skills, though, and that seems to be almost impossible to do without the overlapping circles “Technology — UX — Business”.

In this article, Brandon Chu aims to define what the minimum skills / knowledge in each of the circles of the Venn diagram a PM should at least have in order to be effective. This is of course a hard job, since the PM role can vary quite a bit from company to company, but it’s a great start, especially for someone new to the PM role.

Ellen Chisa is one of my favorite writers about product management. Starting from the omnipresent Venn diagram, but not confining herself to it, she talks about how a PM can think about learning and development, in order to fill the gaps in their capabilities.

With this article, we are reaching peak Venn. In this article, Matt LeMay argues that we need another Venn diagram to define product management skills, namely communication — organization — execution. Kidding aside, I do think that thinking about product management not just as the overlap of the domains of technology, UX, and business, but also as a combination of the skills Matt describes, is a valuable addition to the dialog about PM.

This article doesn’t have any Venn diagrams. In fact, it doesn’t have any diagrams. Shocker! Instead, John Vars talks about the dichotomies that PMs must navigate, for instance between high-level strategic thinking, and getting down into the weeds to ensure all the kinks are ironed out. Worth a read!

This atricle by Nichole Elizabeth DeMeré focuses on communication — after all, that is one of the primary roles of a PM in that Venn diagram intersection. Some good thoughts in here about the role of the PM and how to avoid drowning in the ocean of information.

5 Articles About Design and UX

To build great products today, you have to understand design and user experience, period. Design can be one of the few remaining sources of competitive advantage in a world of zero marginal costs. So here are some articles about that topic.

Who doesn’t love Lego? I certainly do! And Jonathan Bree 🚀was a designer there! Even beyond the inner child, though, this article has some takeaways that apply to virtual interfaces and non-toy products as well. A great read!

I really enjoyed this article by Jessie Chen since it was so hands-on, and instead of being academic and theoretical, it talked through the actual challenges faced by the team as they developed design principles for a legacy product, and the advantages of having those principles in place.

Jason Fried shines a light into dark corners and junk drawers in this piece, to highlight the dangers of keeping small, obscure features in the product that kind of don’t fit anywhere.

In a way as a continuation of the previous article, Tom Tunguz argues for removing features from your product to reduce complexity. He describes the product debt that each and every feature incurs in the product. I completely agree with his description of the issue: Each feature you keep around does not just add to the complexity, it multiplies it, until your product development gets paralyzed.

The second article by Steven Sinofsky in this list, and too long to summarize in one paragraph. He talks about all the reasons why change becomes harder and harder as a product matures, and how to address them. Since I can’t summarize it, you’ll have to go read it!

5 Articles About Teams and Management

Product managers are team players. Product management is defined as “the glue between” other teams, so fundamentally, a PM has to always be the orchestrator and facilitator that makes sure everyone works together smoothly. Of course, most PMs do not actually have the team reporting to them, but many management practices still apply in order to make the team effective.

This article by Janna Bastow has a whole lot of best practices for building effective product teams. Some fall more in the process and organization category, others more in the team building category. In any case, it’s worth a read!

Another John Cutler listicle: 10 great hands-on tips for PMs to create and maintain the respect of the team.

I really loved this article how Atlassian defines and monitors team health. The article talks at length about structures and processes for regularly monitoring team health, but even if you don’t go that far, the dimensions that the article outlines for team health and how to create a well-functioning team are worth reviewing for your own project teams.

This fascinating article about AirBnB’s product org takes the team aspect to a higher level: How to build up and scale an entire product organization. The article is maybe most relevant for startup founders or VPs of Product, but there is just so much goodness in it that I’m sure you’ll find something of value too.

I strongly believe in the value of diversity, and that the inability of Silicon Valley tech companies to make more headway is somewhat self-inflicted. This great HBR article is another great proof point for how diverse teams perform better — even though they might feel less “comfortable” in the process.

5 Articles About Specific Product Management Challenges

My last section features some articles that talk about specific aspects of product management that didn’t fit in any of the other sections. So, without further introduction, here we go:

There can of course be no list of PM articles without a contribution by the fantastic Ken Norton. In this article about product strategy, Ken argues for having a thirty-year plan. Thirty years?! Yes — in order to forget all the short-sighted constraints and challenges and focus on building a vision for the future.

This article is about user research — specifically, about using sketching and drawing to find out how users think about certain concepts. I find the idea incredibly powerful, and while I haven’t yet applied it in practice, I certainly look forward to trying it in future!

In any product with a network effect, growth is incredibly important, and often, virality is one of the key ways of getting that growth. This article by Josh Elman from Greylock is basically the definitive way of how to think about virality and how to achieve it.

Great onboarding is essential for most products without a captive audience. If you can’t convince the new user that there’s value for them when they first use the product, chances are they won’t come back. This Intercom blog post by Colin Bentley talks about the different “generations” of user onboarding and how it has evolved.

Enterprise software products are different — so while many of the jobs of a PM are similar for enterprise products, they might require slightly different skills and approaches. In this article, Blair Reeves does a great job of summarizing the key differences

I hope you found these articles as useful as I did! If you liked this, I would appreciate a ❤ or comment below, follow me on Twitter where I share more interesting product management articles I come across, or check out some of my own product management articles on Medium.

Jens-Fabian Goetzmann

Written by

Head of Product @ 8fit. Formerly @ Yammer, BCG.

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