Seriously, everyone needs to calm down. If you don’t like the idea then don’t use one when you see it. Stop getting hurt feelings about the name, or the concept. If it works, great for them, if it doesn’t, oh well. I for one like the idea and think it would be a great addition to several of the apartment buildings my company operates in the DC area. So Pual, please reach out when you expand this way. Good luck.