Jeff Davis – Medium

Jeff Davis

Jeff Davis

Creating “Togetherness” to Drive Revenue Growth

In today’s business environment it is becoming more and more important to have strong alignment between Sales and Marketing. The Aberdeen…

Jan 2, 2019

Creating “Togetherness” to Drive Revenue Growth

Jan 2, 2019

Jeff Davis

How I Achieved Alignment With My VP of Sales

I’ve talked to many leaders about the need to align B2B Sales and Marketing. Through those exchange of ideas, I’ve learned a lot about…

Jan 2, 2019

How I Achieved Alignment With My VP of Sales

Jan 2, 2019

Jeff Davis

How Sales Can Win Before 57% of the Buyer’s Journey is Over

There has been a lot of talk lately about the news that CEB released some time ago that shows us that the typical B2B buyer is already 57%…

Nov 25, 2018

How Sales Can Win Before 57% of the Buyer’s Journey is Over

Nov 25, 2018

Jeff Davis

Ensure Sales and Marketing have Shared Goals or Else…

One of the key distractors to achieving Sales and Marketing Alignment (SMA) is having misaligned goals between Sales and Marketing. It has…

Jan 2, 2017

Ensure Sales and Marketing have Shared Goals or Else…

Jan 2, 2017

Jeff Davis

How to choose a B2B Sales and Marketing Alignment technology

B2B sales and marketing organizations have recently seen a significant increase in technology solutions to help improve business…

Jan 2, 2017

How to choose a B2B Sales and Marketing Alignment technology

Jan 2, 2017

Jeff Davis

Instead of telling customers what they want: Listen. Connect. Demonstrate Value.

I’ve always said that Marketing sells to groups and Sales sells to people. The reason that this is so important is that business…

Jan 24, 2016

Instead of telling customers what they want: Listen. Connect. Demonstrate Value.

Jan 24, 2016

Jeff Davis

Until Sales and Marketing have the same goal they will never get along. Period.

In a previous post about Sales and Marketing Alignment (S&MA) I discussed the results of an online survey I conducted to explore the…

Jan 24, 2016

Until Sales and Marketing have the same goal they will never get along. Period.

Jan 24, 2016

Jeff Davis

Feedback is bullshit without a Loop

Many larger organizations by now know or should know they need to be more agile/entrepreneurial in order to survive. However, this can be…

Jan 24, 2016

Feedback is bullshit without a Loop

Jan 24, 2016

Jeff Davis

Empathy is not a dirty word in business.

This may or may not come as a surprise to many people, but if you ask the average marketer or sales person what the job of the other is…

Jan 24, 2016

Jan 24, 2016

Jeff Davis

Marketers: Your real customer? Sales.

In a previous article, I talked about what Sales can learn from Marketing. This time it’s Marketing’s turn. One of the things I repeatedly…

Jan 24, 2016

Marketers: Your real customer? Sales.

Jan 24, 2016

Jeff Davis

Jeff Davis

Sales-Marketing Alignment Visionary. Creating ‘togetherness’ for business growth. Keynote speaker and business coach. jeffdavis2.com, TheAlignmentPodcast.com

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