Jeff DavisCreating “Togetherness” to Drive Revenue GrowthIn today’s business environment it is becoming more and more important to have strong alignment between Sales and Marketing. The Aberdeen…Jan 2, 2019Jan 2, 2019
Jeff DavisHow I Achieved Alignment With My VP of SalesI’ve talked to many leaders about the need to align B2B Sales and Marketing. Through those exchange of ideas, I’ve learned a lot about…Jan 2, 2019Jan 2, 2019
Jeff DavisHow Sales Can Win Before 57% of the Buyer’s Journey is OverThere has been a lot of talk lately about the news that CEB released some time ago that shows us that the typical B2B buyer is already 57%…Nov 25, 2018Nov 25, 2018
Jeff DavisEnsure Sales and Marketing have Shared Goals or Else…One of the key distractors to achieving Sales and Marketing Alignment (SMA) is having misaligned goals between Sales and Marketing. It has…Jan 2, 2017Jan 2, 2017
Jeff DavisHow to choose a B2B Sales and Marketing Alignment technologyB2B sales and marketing organizations have recently seen a significant increase in technology solutions to help improve business…Jan 2, 2017Jan 2, 2017
Jeff DavisInstead of telling customers what they want: Listen. Connect. Demonstrate Value.I’ve always said that Marketing sells to groups and Sales sells to people. The reason that this is so important is that business…Jan 24, 2016Jan 24, 2016
Jeff DavisUntil Sales and Marketing have the same goal they will never get along. Period.In a previous post about Sales and Marketing Alignment (S&MA) I discussed the results of an online survey I conducted to explore the…Jan 24, 2016Jan 24, 2016
Jeff DavisFeedback is bullshit without a LoopMany larger organizations by now know or should know they need to be more agile/entrepreneurial in order to survive. However, this can be…Jan 24, 2016Jan 24, 2016
Jeff DavisEmpathy is not a dirty word in business.This may or may not come as a surprise to many people, but if you ask the average marketer or sales person what the job of the other is…Jan 24, 2016Jan 24, 2016
Jeff DavisMarketers: Your real customer? Sales.In a previous article, I talked about what Sales can learn from Marketing. This time it’s Marketing’s turn. One of the things I repeatedly…Jan 24, 2016Jan 24, 2016