I have no faith in the current Board of Directors.
And that’s really where the fault lies. Yes, Apple had been dancing at the edge of the cliff for the last several years. But business schools are going to be talking about Apple for generations as what happens when “increase profits this quarter or else” meets an aberration like (Sir) Jony Ive’s “thinner, lighter, less repairable” fetish-turned-something-darker with nobody in a position to push back. Tim Cook can’t, and can make a credible argument that it’s not really his brief, anyway. He was made CEO because he’s a proven-stellar operations guy who Gets Things Done as far as selling product goes. His skills are valuable whether the products being sold are computers or tissue paper (and please don’t confuse the two). The Board are apparently happy so long as profits and share prices generally trend upwards at a rate wholly implausible for any other corporation. But it’s their job to see the cliff that awaits Apple if they continue to starve the Mac (including the current thinner/lighter fetish). The Mac is what keeps them in the computer business, from which has come the lion’s share of their innovation; their phones, beautiful though they are, now properly compete in the luxury business against products like Cartier’s watches or fifty-year-old Scotch whisky.
That’s not what Apple Computer Corp were about. Sadly, it seems to be what Apple, Inc are embracing with fervent conviction.
I need a new MBP or something very much like it; the 2009 (17"; 3.06 GHz; two fast cores and 4 GB RAM will take you surprisingly far) just died. It no longer recognises any network, not even Ethernet. Apple now mark as “legacy” anything more than about two years old and eschew standard parts. She’s dead, Jim.
Now what do I do?