As you write your words, you might find that your design needs to change. If you can’t explain an action in a few words, it’s a sign that your design is probably too complex.
How to design words
John Saito

Couldn’t agree more with this. Often the interface design uses placeholder text and writers are not asked to review until everything is coded and done and the strings need to go to localization yesterday. By then it’s too late to make UI changes and as writers we sometimes end up having to bandage over a confusing user experience with the UI text (or, if that’s impossible, in the documentation).

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