Methods, Metaphors, & The Awakened Entrepreneur

— by Jeff Crume

When the entrepreneurs of his day asked him “how,” the greatest teacher on the planet at the time, Jesus, told them a story. He gave them a metaphor not a method. Why? Because the secret is in the story.

Entrepreneurs today are much the same; seeking how when we should be asking why. “Just the facts ma’am just the facts.” Many of today’s hungry entrepreneurs miss the very thing they seek because they don’t stick around long enough to discover the facts concealed within the perceived fables.

“You shall KNOW the truth and the truth shall set you free.”

You don’t “DO” truth, you “KNOW” truth. Doing is the result of being, and being is the result of knowing.

Why did Jesus give a metaphor instead of a method? Why didn’t he just give the seekers of his time a direct answer, a step-by-step method they could follow? So they would search for the answer on their own and, in turn, become the people that the principle concealed within the metaphor would produce.

The idea, the only idea, that truly changes your life is the idea you think you came up with on your own. It’s the ah-ha, the epiphany, the awakening that produces change. Because you are the highest authority in your life, I can make suggestions but only you can make change.

Method does change behavior, but only temporarily. Mindset changes behavior permanently. And mindset is attained by the understanding of the metaphor.

Once the principle concealed within the metaphor is realized and translated into being, doing comes naturally and success follows.

So the next time you are searching for “best practices” or methods to grow your business, tune into a voice who tells a story. Stay long after everyone else leaves to listen to the one who speaks in metaphors and not so much of methods. What you’re looking for is hidden; not from you, but for you.

Ask and you shall receive. Seek and you shall find. Knock and the door shall be opened unto you.

~ the Awakened Entrepreneur