What Is A Value Ladder? (And Why You Need One In Your Business!)

So you’re looking at the title of this article and you’re wondering to yourself, “why the heck is he writing about a value ladder? This site isn’t about construction tools?”

Well I’m glad you asked. As much as I love construction and the tools of that trade, today’s topic is more focused on ladders as they pertain to the online marketing world.

The brick-and-mortar world has figured out the true power of a value ladder. In fact, you may or may not realize it, but you’ve been involved with the…