IMPROVEMENT IDEAS & INITIATIVES
Plus PART-Time “Pursuit of Proof” Programs — Pitching for Partners & Participants! [ReThinkingStartups.com]
- …Therefore, YOUR assumptions (about YOUR startup) simply should NOT be taken as OBJECTIVE or reliable — because ALL entrepreneurs feel that way about THEIR startup.
Optimistic Assumptions = Bad!
Objective Indicators = Good!
- …Therefore, unless/until you have achieved one of those Reliable Objective Indicators and/or proved your assumptions... we believe it is most often a MISTAKE to quit your job and/or to go “All-In / Full-Time”…
We know that many startup veterans will roll their eyes at this, but (based on the stats and rationale above), we strongly recommend…
PART-TIME PURSUIT OF PROOF!**
- …Proof of Concept?
- …Proof of Assumptions?
- …Proof of the V in MVP (Minimum VIABLE Product)?
- …Proof of any Reliable Objective Indicators — of above-average (~1%?) success likelihood?
** NOTE: Please add “at least INITIALLY!” each time you see “Part-Time”
(Please, READ ON! — Even/especially those who just rolled your eyes because you adamantly believe “You’re not a REAL Entrepreneur unless you’re All-In / Full-Time!”)
PRIMARY PRINCIPLES & PHILOSOPHIES:
(For “STARTER STARTUPS” and Our “PART-TIME PURSUIT Of PROOF” Programs & Improvement Initiatives)
- Objectivity Over Optimism
- Entrepreneurial Self-Awareness
- Complementary Co-Founders
- Bootstrapped / Self-Funded / Low Overhead
(at least initially, “prior to proof”)
- Risk-Mitigation (not risk glorification & celebration)
- Entrepreneurial Employees
- Shared Resources / Economies of Scale
- Blurring the lines between Products, Content, Marketing
- Anticipate Pivots BEFORE you’re forced to
- A-B Testing isn’t just for marketing! A-B Test EVERYTHING — even Potential Pivots (on your core product!)
- Short-Term Goals:
- PROVE Key Assumptions and/or Achieve RELIABLE OBJECTIVE INDICATORS
- Crawl → then Walk → then Run (Initially modest revenue goals: $100k to $1 Million — not $10 Million, not $100 Million, not Billion-Dollar Unicorns!)
- PART-Time Pursuit of Proof (…of Concept, of Assumptions, of MVP Viability, of Reliable Objective Indicators…)
ADDITIONAL BENEFITS (of working with us)
All of our “18 Starter Startups in 2018” will, at least initially, be a part of StartupWhatever.com and “The WHATEVER Network”, allowing each to benefit from:
- Shared Resources, Economies of Scale, a Cross-Promotional “Network” Effect:
- Our Secret Sauce / Competitive Advantage: ViralWhatever.com’s “IDEA+++ Methodology” (from our ~15 Years Experience / Expertise with 40+ Viral Successes reaching 495+ Million people!)
- AudioWhatever.com’s opt-in database of 1.7 MILLION fans of our (past/present/future) “Rejection Hotline / Humor Hotlines” business — all legally subscribed (MMA-compliant, double-opt-in process) who have requested to receive updates when we launch new stuff!
- MarketingWhatever.com’s Programs & Competitions
- The benefit of MANY additional ReThinkingStartups.com Strategies, Thoughts/Theories, and Improvement Ideas, for example:
In Conclusion: Contact Us / Work With Us!
Our 18 “STARTER STARTUPS” are all PITCHING FOR PARTNERS — initially privately (contact us for info: info@StartupWhatever.com) and then more publicly (later in 2018).