As my sons grow up, I’ve helped coach their various teams — never the head coach but assisting. COVID canceled my 13-year-old’s soccer season, so he flipped over to playing volleyball (I know, don’t ask — seems safer to me to be outside kicking a ball but whatever).
With more kids playing volleyball, they split the teams and the head coach needed some help. I volunteered.
My style of coaching is to focus on skill development and improvement. …
We know immunocompromised (fancy word time-existing health challenge) people are more likely to contract COVID and other afflictions. We’re also learning a large majority of COVID deaths are due to something called comorbidity, or multiple health conditions in addition to COVID.
In short, if you’re already battling one challenge, it’s tough to fend off a second. Ask the British about Yorktown in 1781 or any number of other battles across two fronts. It typically doesn’t turn out well.
Only an idiot tries to fight a war on two fronts, and only a madman tries to fight one on three. …
Find alternatives to fuel your business now that industry conferences are dormant
Talking with a friend of mine who’s very successful in the health and wellness care industry he bemoaned, “Since the pandemic hit, my sales are near-zero. There are just no industry conferences.” Previously, my friend sold most of his products through face-to-face networking and a booth at a conference. He might have the opportunity to present a session at the conference as well.
What should he do now?
First off, he has a great product. There are enough similar products to know there’s a market to support but not so many to oversaturate. …