Improve Strengths, Outsource Weaknesses

Focus on what you’re good at!

As long as I can remember, I’ve heard the old maxim about “turning your weaknesses into strengths.” On the surface it’s motivational— transform the areas where you are the weakest into the areas that you can be most proud of. Alas, not only is it an unsatisfactory use of time, the results won’t reflect the effort put in.

When I was a kid, I used to want to be a cartoonist— more than anything. I would spend hours in front of the TV each day, dutifully drawing cartoons like Yogi Bear and Fred Flintstone. Yet even after years of sketching, tracing, coloring, I was still a very poor artist. In fact, on the scale of 1-10, I was probably a 3.

Had I continued down that path to today, I might have improved my skill set to about a 7. Thing is, there are plenty of kids I knew at that age who were already a 6 or 7, before they even started practicing. The relative effort of those kids to get to the next level was small, while mine was huge.

Fast-forward to today, and the lesson is the same. If there are others who are better than I could ever be at a particular task or function, why would I subject others to my fumbling through it? My 3 hours of effort could probably be replicated in an hour by someone who’s good at that task.

The biggest lesson I’ve learned over the past few years has been not to embrace my weaknesses, but to FIRE myself from them.

This advice doesn’t just apply to the owner of a business. Go to your boss and tell him you are losing 3 hours each day in productivity on a task that’s not in your wheelhouse, then suggest a path (this part is critical) to having someone else handle that duty so that you can focus on what you’re best at. They will be thrilled by your initiative to make you both more successful.

..if they aren’t, we’re always hiring awesome, talented people.


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