On Wine. A tragedy.
Ryan Opaz

This is especially true given then (now not so) recent study where when they blind the expert to the wine, 50% of the time they choose the cheap wine. and in another study, when they are given the SAME wine again, they believe it’s a different wine 90% of the time! (http://journals.cambridge.org/action/displayAbstract?fromPage=online&aid=8545786) Given how even experts don’t know what they are drinking (when blinded), it is even more true that everyone should just enjoy whatever wine makes them happy.

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