Last Sunday I sat in church listening to a message given by Rob Verdeyen, my pastor of more than twenty years. He was teaching through the book of John and, as he often does, he seamlessly wove the gospel message of sin, sacrifice, and salvation into the sermon. At one…

So, you’re about to embark on a rebranding project for your organization. Congrats! If done well, and you follow a trusted map, you and your crew will be proud of where you land. If done poorly, the waters ahead could turn treacherous. Let’s start with what not to do. Thou shalt not crowdsource Some…

Picture this: You and your staff have spent the past several months collaborating with a branding design firm to revamp your organization’s logo, messaging, and communication tools, and the date you’ve set for proudly revealing it to the world is fast approaching. A lot’s at stake. You’ve invested a great…

Also see state requirements for: Oregon | Washington | Other states Understanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical and cognitive ability an individual user may or may not have. …

Also see state requirements for: California | Oregon | Washington Understanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical and cognitive ability an individual user may or may not have. …

Also see state requirements for: California | Washington | Other states Understanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical and cognitive ability an individual user may or may not have. …

Also see state requirements for: California | Oregon | Other states Understanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical and cognitive ability an individual user may or may not have. …

Madison Ave. Collective recently completed the development of an enormous online store built on WordPress with WooCommerce. The site has more than 6,000 unique products, however, only about ten percent of the items listed are actually for sale. The rest of the “products” are vintage artifacts on display at an…

It happens all the time. In just about every meeting with every client there’s a point when words stop working as expected. You say one thing; your client hears another. Miscommunication with clients is particularly frustrating because as branding designers we are in the business of communication. We pride ourselves…