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Jeff Jimerson
Jeff Jimerson

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Published in

UX Collective

·Nov 26, 2019

Breadcrumbs: we’re doing them wrong

If they’re meant to help us find our way back, shouldn’t they — wait for it — point backward? — About 18 months ago I wrote a story on Medium that blew up. Over the years our design firm has published scores of articles about branding and UX design, but to this day my 2,000-word essay on breadcrumbs is by far the most read and most liked of them all…

UX

5 min read

Breadcrumbs: we’re doing them wrong
Breadcrumbs: we’re doing them wrong
UX

5 min read


Nov 24, 2019

Thoughts on charity, water, and loving our neighbors

Last Sunday I sat in church listening to a message given by Rob Verdeyen, my pastor of more than twenty years. He was teaching through the book of John and, as he often does, he seamlessly wove the gospel message of sin, sacrifice, and salvation into the sermon. At one…

Charity

7 min read

Thoughts on charity, water, and loving our neighbors
Thoughts on charity, water, and loving our neighbors
Charity

7 min read


Published in

The Startup

·Sep 27, 2019

How to Navigate Public Input When Designing a New Logo

So, you’re about to embark on a rebranding project for your organization. Congrats! If done well, and you follow a trusted map, you and your crew will be proud of where you land. If done poorly, the waters ahead could turn treacherous. Let’s start with what not to do. Thou shalt not crowdsource Some…

Logo Design

6 min read

How to Navigate Public Input When Designing a New Logo
How to Navigate Public Input When Designing a New Logo
Logo Design

6 min read


Published in

Madison Ave. Collective

·Sep 27, 2019

How to Unveil a New Brand Identity (Six Steps for Doing it Right)

Picture this: You and your staff have spent the past several months collaborating with a branding design firm to revamp your organization’s logo, messaging, and communication tools, and the date you’ve set for proudly revealing it to the world is fast approaching. A lot’s at stake. You’ve invested a great…

Branding

6 min read

How to Unveil a New Brand Identity (Six Steps for Doing it Right)
How to Unveil a New Brand Identity (Six Steps for Doing it Right)
Branding

6 min read


Published in

Madison Ave. Collective

·Feb 26, 2019

Checklist of Federal and State Requirements for Developing an Accessible Website in California

Also see state requirements for: Oregon | Washington | Other states Understanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical and cognitive ability an individual user may or may not have. …

Accessibility

5 min read

Checklist for Developing an Accessible Website in California
Checklist for Developing an Accessible Website in California
Accessibility

5 min read


Published in

Madison Ave. Collective

·Feb 26, 2019

Checklist of Federal Requirements for Developing an Accessible Website in the United States

Also see state requirements for: California | Oregon | Washington Understanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical and cognitive ability an individual user may or may not have. …

Accessibility

5 min read

Checklist of Requirements for Developing an Accessible Website
Checklist of Requirements for Developing an Accessible Website
Accessibility

5 min read


Published in

Madison Ave. Collective

·Feb 26, 2019

Checklist of Federal and State Requirements for Developing an Accessible Website in Oregon

Also see state requirements for: California | Washington | Other states Understanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical and cognitive ability an individual user may or may not have. …

Accessibility

5 min read

Checklist for Developing an Accessible Website in Oregon
Checklist for Developing an Accessible Website in Oregon
Accessibility

5 min read


Published in

Madison Ave. Collective

·Feb 26, 2019

Checklist of Federal and State Requirements for Developing an Accessible Website in Washington

Also see state requirements for: California | Oregon | Other states Understanding accessibility Designing a website that’s “accessible” means you’re providing an equivalent experience for all users, regardless of the physical and cognitive ability an individual user may or may not have. …

Accessibility

5 min read

Checklist for Developing an Accessible Website in Washington
Checklist for Developing an Accessible Website in Washington
Accessibility

5 min read


Published in

Madison Ave. Collective

·Feb 20, 2019

We used WooCommerce to build the world’s largest online vintage pencil store. (Yes, pencils.) Here’s what we learned.

Madison Ave. Collective recently completed the development of an enormous online store built on WordPress with WooCommerce. The site has more than 6,000 unique products, however, only about ten percent of the items listed are actually for sale. …

Ecommerce

7 min read

We just built the largest online vintage pencil store.
We just built the largest online vintage pencil store.
Ecommerce

7 min read


Published in

Madison Ave. Collective

·Jun 4, 2018

Nine words branding designers use that are often misunderstood by their clients

It happens all the time. In just about every meeting with every client there’s a point when words stop working as expected. You say one thing; your client hears another. Miscommunication with clients is particularly frustrating because as branding designers we are in the business of communication. We pride ourselves…

Branding

6 min read

Nine words branding designers use that are often misunderstood by their clients
Nine words branding designers use that are often misunderstood by their clients
Branding

6 min read

Jeff Jimerson

Jeff Jimerson

264 Followers

Principal and Creative Director at Madison Ave. Collective

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