…t helps prevent the team from building features that increase complexity but do not add user value. The highest cost feature you can build is the one that is not used or valued — your cost / benefit ratio is infinite. You continue paying to integrate with that useless feature as you build every additional feature from that point forward.
…to implement. They were pushing to get these features adopted consistently across the Office suite. Feature consistency helps users transfer learning between applications and improves visual and semantic consistency as content is copied and pasted between the applications.