Jeff Okita

Food Explorer. Curious Entrepreneur. GM of Southeast @HotelTonight. Lover of Metrics, Good Conversation, and Getting Stuff Done. Master of Egg Cookery.


An Apology Letter to the Person I Just Met


To the person I just met,

It was nice to meet you. Was my handshake firm? I read somewhere that a firm handshake, eye contact…


On Becoming Strong


“Your liver has sludge.”

My lumbering doctor came back into the room rattling a handful of paperwork like a polaroid.


Why I Left Everything to Work at Chewse (and Why You Should, Too)


You spend the majority of your waking moments with the people with which you work. Assuming you’re working a 9 hour…


How I’m Learning to Just Shut Up and Run

Insane arguments with myself while pounding the pavement.


6:40:00PM, Mile 0

Publications edited by Jeff Okita

Relationships, People, and Connections

Finding Success by Gracelessly Diving In

Latest Story

On Becoming Strong

The intersection of Food and Technology


Lessons in Taking Risks: Poker, Sales, and Taking Money from Kids.


My first lesson in risk was when my grandmother taught me blackjack before I was 10. We played with nickels and…


An Apology Letter to the Person I Just Met


To the person I just met,

It was nice to meet you. Was my handshake firm? I read somewhere that a firm handshake, eye contact…


The $400 Opportunity to Get My Ass Kicked Everyday

Written on Oct 16, 2012


I’m on a seemingly urine-soaked Southwest 8am flight to San Jose, spending about $400…


Why You Should Give a Shit about Giving


We are rightfully obsessed with customer behavior, and how to get them to do certain things on your site. There are a million things that a customer…


My Super Secret Tip to Amazing Customer Engagement


After founding Six Taste and working at Chewse, I’ve had to deal with a ton of customer service inquiries. I’ve had people that are pissed, people that have the weirdest requests, people that just want to chat, and so many more variations.

I remember one time, a customer attached a word document which outlined 20-30…


How Batman Helped Me Cope with my Breakup

Written in April 2013


Seven weeks ago, my girlfriend and I suddenly broke up after six long and happy years. Yes, I said…


Hacking Human Connection


One of the liberating things about making hiring decisions is the freedom to make sweeping generalizations about a person to evaluate whether they are good enough to…