Jeffrey C. BurrellMarketing a Product with a PurposeA framework on how to think about creating long-term value and impactJun 30, 2020Jun 30, 2020
Jeffrey C. BurrellWhy Riot Games Created a Social Impact FundLast week, we publicly announced the creation of the “Riot Games Social Impact Fund”. This is a unique philanthropic venture that will…Oct 21, 2019Oct 21, 2019
Jeffrey C. BurrellCorporations should seek more than profit — but how?Last week, the Business Roundtable, a group that represents the CEO’s of some of the largest corporations, declared that the purpose of a…Aug 26, 2019Aug 26, 2019
Jeffrey C. BurrellGamers and the Future of WorkThe headline, “THINGS ARE CHANGING AND THE WORLD IS SCARY!” is nothing really new. What is surprising in these modern times is the pace of…Feb 11, 2019Feb 11, 2019
Jeffrey C. BurrellThe Politics of Product ManagementMy background into Product Management is a bit of an oddity. On one side, I’ve got the traditional MBA and the commonly used analytical…Jan 21, 2019Jan 21, 2019
Jeffrey C. BurrellTo improve global impact, make a local connectionProximity matters. Humans and our inherent biases strongly prefer to create interpersonal relationships with those who are close to us. We…Nov 1, 20181Nov 1, 20181
Jeffrey C. BurrellHow to create a CSR strategy from scratch“To prosper over time, every company must not only deliver financial performance but also show how it makes a positive contribution to…Oct 24, 2018Oct 24, 2018
Jeffrey C. BurrellGiving Gamers Agency in Social ImpactThere are two nonprofits Riot worked with last year that had a peculiar metric for success which caught my eye. Rather than just track the…Oct 24, 2018Oct 24, 2018
Jeffrey C. BurrellTo Add Value, You Need to Know ValuesEarlier this month, Deloitte released a study on the new principles of brand leadership through values-based action, adding to the growing…Oct 24, 2018Oct 24, 2018
Jeffrey C. BurrellCatalytic Philanthropy: Between Profit and ProvenMost companies approach philanthropy in a fairly straightforward manner: find a cause or nonprofit they care about, donate their time or…Oct 24, 2018Oct 24, 2018
