A new product comes out and it is thinner and faster than the last generation. Is this innovation? Many people would say “yes” because it is new, but the answer is “no”. This is technology progression. Innovation is a new idea and it can apply to a technology, a product, a service, a business, a strategy, a marketing idea, a process etc… Even though the product is new, the idea isn’t and if it was possible to make the previous generation thinner and faster than it would have been designed that way. This technology progression may have been made possible by innovations at a component or process level but the term innovation should not automatically apply at the product level. An innovation really needs to have an innovative jump, something that represents a new idea. This is not meant to be nitpicking. Confusion over the definition of innovation is part of the reason why many companies lose the ability to innovate as they grow.