So, does user experience design really exist?
Alejo Romano

I just found this piece. A very interesting read. Kinda helps make UX desgin more clear for me as a recent graduate. I have always had the feeling that the focus on only the digital(app/website) experience is weird. It is very interesting and liberating to find out that the original goal of user experience design is to design the whole experience physical, digital, emotional etc.

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