How an entrepreneur made $25,000 from selling socks on Instagram
Selling online is a mystery to a lot of people but it shouldn’t be so. You can use some of the same strategies you’ve seen offline to create a massive following on Instagram. In today’s podcast I share how an entrepreneur used the strategy of Leverage to sell socks on Instagram.
What did he do right?
He found out that his target market were always visiting the pages of models on Instagram. He also found out these models do not make much money so he offered them cash in exchange for a free post. All the girls had to do was wear his socks and upload a link to his site. It is what I call, real life product placement. There is a movie called the Joneses that also explores this concept. It’s not a very good movie but the concept comes across pretty well.
The strategy is simple. Find people who already have the eyeballs and wallets of people you would like to cater to. Offer them a mutually beneficial arrangement to promote your products and services. Add a cherry on top by offering to give them recurring income from future sales.
To go even further than this, find up to 10 people who have between 10,000 to 100,000 likes on Instagram and get them to take photos or videos of themselves
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Originally published at www.growingstartup.com on January 14, 2016.