Jeff Roberts
Jul 23, 2017 · 1 min read

When a CEO uses the term “family” at the lectern I typically swing right, bend at the waist, point my index finger toward the back of my throat and puke up something better than the rational that drove his or her use of that analogy.

They use the term like they read it in a book last night and decided it would somehow whip the staff into a lather of productivity. I get the whole tribal identification thing but “family?”…come on.

I’m tearing up just thinking about it (sniff).

    Jeff Roberts

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